Recommendation Ideas
Ideas for recommendations:
Social media - use of different influencers such as body confidence advocates on Instagram
Market position - overall become a more inclusive brand.
- this would increase their customer base meaning increased sales and also better perception of brand
- bring out a range which celebrates women of all sizes
Demographic - market themselves to older women, they may feel they can't shop there as the whole feel of the shop is quite young
- bring out a range which is more suited towards older women
Social media - use of different influencers such as body confidence advocates on Instagram
Market position - overall become a more inclusive brand.
- this would increase their customer base meaning increased sales and also better perception of brand
- bring out a range which celebrates women of all sizes
Demographic - market themselves to older women, they may feel they can't shop there as the whole feel of the shop is quite young
- bring out a range which is more suited towards older women
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