Proposed Brand Market Position and Competitors Moodboard

Here is the moodboard for the proposed brand market position and competitors. This moodboard represents where Victoria's Secret should be in the market and the type of images show the kind of competitors they should have. There is a need now for underwear brands to be completely inclusive in store, in their models and on the runway. Becoming known for being an inclusive band would for sure increase sales as more people would feel like they could shop there.