Here is the moodboard for the current brand market position and competitors. On this moodboard I have included examples of products Victoria's Secret sells in each different product category. This shows where they stand in the market and what they offer customers that maybe other brands don't. Along with these images, I have placed images taken in store of displays and of the shop front to show what the style and feel like is of the stores. Finally I created a collage of Victoria's Secret's main competitors in the UK underwear market.
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