Current Brand Demographic Moodboard

Here is the moodboard for current brand demographic. Here I have tried to get a feel for Victoria's Secret's typical customer and tried to keep it quite fun, flirty and girly. I picked images that represent their current age demographic of 16-24 along with pretty images to complement these. I used a lot of pink to demonstrate the type of woman who would mostly shop there, someone who likes pretty, bright underwear.