Proposed Brand Demographic Moodboard

Here is the proposed brand demographic moodboard. One of the recommendations suggested for Victoria's Secret was to try and appeal to an older woman whilst keeping the same customers now. Here on the moodboard I have demonstrated a sophisticated, classy feel which I believe would entice older women to shop at Victoria's Secret as currently they market themselves as being very cutesy and girly. If Victoria's Secret were to market themselves to older women, they would see a huge increase in purchases and footfall within their shops.