Product Selection

Victoria’s Secret sells products in 8 categories which are bras, panties, lingerie, sleep, sport, clothing, beauty and accessories along with their sub-brand Pink, showing that they are so much more than just a shop that sells underwear meaning that they appeal to consumers with different types of needs. This range in products is both a good and a bad thing. Whilst having such a big range of products for sale gives the buyer a lot of freedom of choice, sometimes they are overwhelmed by choice and decide not to purchase whereas if there are fewer options, they are more likely to make the purchase (Cutrone, 2013). Prices are variable, the majority of products are priced reasonably high however there are a few lower priced items and a few higher priced, for example, you can pay anywhere between £9 and £49 for a single pair of pants and between £15 and £129 for a bra. From interviews conducted (see appendix), the majority of people really like the products but feel that they are mostly overpriced and only purchase items from Victoria’s Secret when there is a sale on. One way in which this problem could be overcome would be to create a lower priced range to suit all customers’ budgets.