Focus Group Interviews

Participants

1 – 21, female

2 – 22, female 

3 – 18, female

What are your views of Victoria’s Secret?

1.   They’ve got pretty shops and really nice underwear. It’s really expensive though.

2.   They’ve got nice things but I don’t know if it’s worth the money. I do own a couple of items from there though.

3.   I love it, the shops are so nice and well laid out and all the underwear and clothes are amazing. It is quite expensive also but I think it’s good quality too.

Where do you buy your underwear?

1.   I usually buy mine from Marks and Spencer because its good quality and can be quite cheap. I would like to shop in Primark as they have some nice stuff and its very cheap but it doesn’t have enough support for me.

2.   Mostly Primark and places like Pretty Little Thing as they’re nice and cheap.

3.   I like to buy from Boux Avenue they have some really nice underwear also Ann Summers has some really nice stuff which I didn’t expect. I do also own quite a lot of underwear from Victoria’s Secret.

What do you think to the products Victoria’s Secret sells and do you think their items are well prices?

1.   I really like their products and I do own some but at the moment I can’t afford to buy from there. I usually get given a couple of pairs of pants on my birthday or Christmas from my mum though.

2.   Everything is so nice but also quite expensive. If I bought something from there I would consider it as a treat to myself. I’d mainly go there when they have their sales on as you can get some of the stuff for quite cheap.

3.   I think the bras and pants are so nice and I own a few of the body sprays. It’s expensive but the quality is worth it and whenever they have a sale on I like to go in and see what I can find. 

If any, what are your favourite products from Victoria’s Secret?

1.   Probably the bras and pants sets. I would like to own some more but again, I can’t afford to.

2.   Probably the pants, I’ve got quite a few from the sales they put on.

3.   I like the underwear and the body sprays.

Do you think Victoria’s Secret is an inclusive brand? Do you think this is important?

1.   No, not really. I heard about the controversy I think about not using plus size or transgender models. I can understand why they want to keep the image of the “angels” but I think it could be quite damaging.

2.   I think they are inclusive a little bit as they do go up to reasonably big sizes but whenever you see adverts online they only use thin, toned models. I think it’s important as so many other brands are doing it so why shouldn’t they.

3.   I don’t think they are very inclusive in terms of the models they use. I’ve seen Rihanna’s underwear brand and the models they use are of all body types and shapes. I think this is becoming more and more important as we go through time.