Formative Feedback Brief and Draft Submission

Presentation
Pitch your research on your chosen brand and your future recommendations:

• Explain why they are an interesting brand for your Brand Marketing Report.
• Justify their current position in the market, whilst looking at their history.
• Summarise the ndings/methodologies of your research.
• Present your recommended future strategy for the brand.
  Include at least 3 individual elements that you found to be of particular interest to your outcome.
  Please use ISSU/SCRIBD to embedd a PDF version of this on toyour blog.
  Time Limit: 5 Minutes
  
  Draft
  
  
  Submit a draft of your Brand Marketing Report, including only copy atthis time in the form of a Word Document:
  Include at least the rst 6 sections of your report:
  1. Executive Summary
  2. Introduction to the Brand
  3. Macro Economic Analysis (to include at least PEST)
  4. Brand Market Position (to include at least SWOT Analysis)5. Competitors (to include at least Brand Positioning Map) 6. Consumer Demographic
  You will receive feedback on the rst Monday back after Study Week.
  Please email these on the day following your presentation to d.muntyan@shu.ac.uk - these must be submitted on the day in order to be given constructive feedback